DURO DEALER PROMOTIONS
We at DURO believe that our key to success is to create products which are desired by our ultimate user customers. One way we achieve this is through creating new and innovative products that offer new and unique working possibilities. We also strive to deliver high performance tools that surpass the performance capabilites of our competitors and offer major advantages in time saving and cost efficiency.
However, we always have to ensure that we encourage new users try out our products in the first place. To help achieve this we communicate directly to end users through press releases, advertisements, trade shows and electronic media the many performance advantages our tools can offer them.
In order to take this one stage further, we also organize and implement several aggressive sell through promotional campaigns on behalf of our dealers each year, to help them secure new and retain exisitng user business.
Each campaign runs for between two and three months. We strive to make the campaigns as easy for our dealers as is possible, that means we take care of everything from product to POS, all our dealers have to do is take part. We try not to inflate our prices to carry these campaigns, so that they are always a genuine offer and represent great value for the end user.
The net results of these activities are increased sales, profits and new customers acquired for DURO and our dealers. We hope you will be tempted to participate in our up-coming promotions in 2009 or that we may help support you in building your own individual sales promotion!
